🏡 Introduction:
Real estate is a competitive business, especially in India. If you’re relying only on property portals or word-of-mouth, you’re missing out on the biggest opportunity—Facebook Ads. With over 300 million users in India, Facebook is a goldmine for real estate leads.
In this blog, we’ll show you how to use Facebook Ads step-by-step, even if you’re a beginner. Whether you’re an agent or a builder, this guide will help you start generating quality leads without wasting money.
📌 What Are Facebook Ads?:
Facebook Ads are paid promotions shown to people on Facebook, Instagram, and Messenger. You can target people based on:
- Location (e.g., Pune, Bangalore, Delhi)
- Age, income level, job title
- Interests like “property investment”, “luxury apartments”, etc.
It’s powerful because you’re not waiting for people to search—you’re showing your ad directly to potential buyers.
🏆 Why Real Estate Agents Should Use Facebook Ads:
Here’s why thousands of Indian real estate agents are shifting to Facebook Ads:
✅ Target Specific Locations – Run ads only in cities or areas where you have projects
✅ Cost-Effective – Much cheaper than property listing websites
✅ Faster Lead Generation – Start getting inquiries in 24 hours
✅ Brand Visibility – People start recognizing your name/project
✅ Run Video/Photo Ads – Showcase properties professionally
🚀 How to Run Facebook Ads (Step-by-Step Guide):
Here’s a basic flow for real estate agents:
1. Create a Business Page
You need a Facebook Business Page. Name it clearly, e.g. “ABC Properties – Pune”
2. Go to Facebook Ads Manager
Use this tool to create and manage your ads: https://adsmanager.facebook.com
3. Choose Your Objective
Select Lead Generation or Traffic to Website depending on where you want to send users.
4. Define Your Audience
Set targeting:
- Location: e.g. “Pune +10 km”
- Age: 28–50
- Interests: “Property Investment”, “Home Loan”, “Luxury Homes”
5. Design Your Ad
Use:
- Attractive headline: “2 & 3 BHK Luxury Flats in Pune – Starting at ₹55L!”
- Images or videos of your project
- Clear CTA: “Book a Free Site Visit Today”
6. Set Budget & Launch
Start small: ₹300–₹500 per day. Track leads daily and scale slowly.
❌ Common Mistakes to Avoid:
❌ Running ads from personal profile instead of a business page
❌ Not following up with leads within 10 minutes
❌ Targeting the whole of India instead of specific cities
❌ Using poor images or no videos
❌ Not testing multiple ads to see what works best
✅ Conclusion:
Facebook Ads are one of the easiest and fastest ways for real estate agents in India to generate quality leads in 2025. But success depends on proper setup, targeting, creative, and fast follow-ups.
If you’re still confused or don’t have time to manage ads yourself—we can help. Our agency specializes in running AI-powered, lead-generating ad campaigns for real estate agents.
👉 Want us to set up your first ad? Contact us herehttps://tidycal.com/abrarjiya68/free-businesses-growth-consultation-call