🎯 Introduction: Why Facebook Still Works for Real Estate in India
Despite rumors that “Facebook is dead,” it continues to be one of the most profitable platforms for Indian real estate agents and builders in 2025.
Why?
✅ Massive reach in Tier 1–3 cities
✅ Deep audience targeting
✅ Click-to-WhatsApp integration
✅ Affordable cost-per-lead (if done right)
Let’s break down exactly how to run high-performing Facebook ad campaigns for property.
🛠️ 1. Choose the Right Campaign Objective
Avoid “Boosting” posts — use Meta Ads Manager instead.
📌 For real estate, best objectives are:
- Messages (Click-to-WhatsApp)
- Leads (Instant Forms or CRM integration)
- Traffic (to a landing page)
In 2025, Click-to-WhatsApp works best for hot lead conversion.
🖼️ 2. Use Scroll-Stopping Creative
A typical ad gets 2–3 seconds of attention.
Use:
✅ Real site images or drone shots
✅ Video reels of the property or walkthrough
✅ Local language overlays
✅ Emojis & price triggers (₹49L, 2BHK, etc.)
📌 Add a clear CTA like “Book Site Visit” or “Send Brochure on WhatsApp”
🎯 3. Target the Right Audience
Don’t go broad — go hyper-specific.
Best targeting ideas:
- Location: 10–15km radius of project
- Demographics: Age 28–50
- Interests: Property, home loans, interior design
- Behaviors: NRI, parents, married, renters
- Language: Hindi, Bengali, Tamil, etc.
Bonus: Use custom audiences from CRM, and lookalikes from past buyers.
📱 4. Click-to-WhatsApp is a Game-Changer
Instead of filling a form and waiting for a callback, users now tap and chat instantly.
Benefits:
- Higher engagement
- Lower drop-off
- Instant brochure sharing
- Qualification via chatbot or agent
🟢 Works great with both new leads and remarketing.
📊 5. Track & Optimize Weekly
Key metrics to watch:
- Cost per WhatsApp click
- Number of qualified leads
- Landing page click-through rate (CTR)
- Quality of conversations (chat-to-visit ratio)
Use Meta Pixel and UTM parameters for proper attribution.
✅ Conclusion: Your Buyers Are Scrolling — Are You Showing Up?
Facebook is still a goldmine for Indian real estate professionals — if you use the right targeting, creatives, and CTA.
📲 Want us to set up your Click-to-WhatsApp funnel? We help agents & builders generate 100–500 leads/month.