📌 Introduction: Why Facebook Ads Still Work in Indian Real Estate
Despite the rise of new platforms, Facebook and Instagram ads continue to dominate when it comes to lead generation for real estate in India.
In 2025, the platforms are even more powerful—if you use them the right way.
Here are 5 proven Facebook ad strategies that are working right now for Indian property agents and builders.
🎯 1. Run Location-Based Lead Ads
Facebook’s “Lead Generation” objective is tailor-made for real estate. Use pin-drop targeting on specific neighborhoods or cities to generate hyperlocal leads.
✅ Ideal for:
- Builders launching projects
- Brokers promoting resale or rental inventory
- Channel partners driving inquiries
🛠 Tip: Always ask for phone + WhatsApp consent in the form.
🖼️ 2. Use Property Reels & Video Ads
Show, don’t just tell. 15-30 second walkthrough reels of a property with music and subtitles drive more clicks than static images.
📌 Video hooks that work:
- “1BHK Flats in Andheri under ₹50L”
- “Ready to move | No Brokerage | Site Visit Free”
📲 Add a “Send WhatsApp” CTA.
🧲 3. Retarget Warm Prospects with WhatsApp Integration
If someone clicked your ad but didn’t contact, retarget them using:
🔁 Custom audiences
📩 Click-to-WhatsApp ads
🎯 Reminder: “Still searching for a home in Pune?”
This helps turn cold traffic into warm leads and increases conversion.
🛠 4. Promote Downloadable Freebies (Lead Magnet Ads)
Offer a valuable freebie to collect leads:
📄 “Top 10 Investment Properties in Gurgaon 2025”
📄 “Checklist: What to Ask Before Buying a Flat in Mumbai”
Deliver it via WhatsApp or email, then follow up with listings.
🧠 Tip: This filters in serious buyers and investors.
📈 5. Track, Test & Optimize Weekly
Don’t “set and forget” your ad.
Track:
- CPC (cost per click)
- CPL (cost per lead)
- CTR (click-through rate)
- Lead quality (WhatsApp response rate)
🔄 Test different:
- Headlines
- Images/videos
- Locations
- Offers
Better ads = more qualified leads + lower cost.
✅ Conclusion: Facebook Ads Still Dominate Indian Real Estate
If you’re not running consistent Facebook campaigns, you’re losing ground to competitors. The ROI is unbeatable—if you run it smart.
📞 Want high-quality Facebook ads done for your real estate business?
Let us help → https://getclient.cognitexdigital.com/eg9lsjbt